Black & White Social Media Management
Black & White
Black & White Scotch Whisky has been part of the Ghanaian market for over four years, celebrated for embodying friendship, sharing, and memorable moments. Niyilor partnered with the brand to strengthen its social media presence, positioning Black & White as the go-to whisky for squads and promoting the ethos of #BetterTogether.
The Challenge
- Brand Awareness: Increase top-of-mind recognition and brand affinity.
- Consumer Connection: Foster stronger engagement and emotional connection with the target audience.
- Brand Proposition: Entrench the #BetterTogether message across social platforms.
The challenge was to maintain consistent visibility while creating content that resonated with friends and social groups, highlighting shared experiences and memorable moments.
The Solution
Niyilor implemented a targeted social media strategy across Instagram, Twitter, and Facebook:
- Content Creation & Curation: Developed posts highlighting Black & White as the whisky for shared experiences.
- Cultural & Special Occasion Focus: Leveraged key events to create engaging, contextually relevant content.
- Community Engagement: Actively monitored interactions and encouraged audience participation.
- Consistent Posting: Maintained a steady flow of content to reinforce brand messaging.
The Results
The campaign delivered measurable audience engagement:
- 7,200+ total engagements ✅
- 0.5% engagement rate ✅
- 13 posts and tweets published ✅
The campaign successfully maintained consistent brand presence, promoted the #BetterTogether ethos, and engaged the target audience through meaningful, shareable content.
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